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Are we having fun yet?
Dealing with the issue of burnout

Those involved with a small business are among the most fortunate individuals today. Most of you are entrepreneurs; members of an elite group of people. There is much being written in the weekly news magazines and daily newspapers about being an entrepreneur and about the many people leaving their corporate jobs to attempt a career at owning their own business. 

Perhaps one of the attractions of a business to others is the ability of the business to take on a personality that is reflective of its owner. As owner, you usually hire team members (employees) that you like and enjoy working with. You also merchandise your business or tailor your services, to a certain degree, to reflect your own special interests.

As examples, there are few people who sell sail boats that think sailing is a waste of time and would prefer to be in a powerboat. The same is true for the person that sells clothing, or has a restaurant; these people love what they do.

When many of you got into a small business, you expected to financially maintain your family as well as have fun while providing necessary products and services for your community.

Unfortunately, this is not the same small business today that it was years ago.  So many of the products and services of today did not exist back then, and the competition has been coming out of the wood work, it seems. Your small business is a part of an industry that will continue to change whether or not you are a part of it.

If you make a habit of visiting with those attending trade shows and other industry events, you will always find individuals expressing various levels of exhaustion and burnout with the business. Several of these people have sold their business; others have businesses whose appearance reflects their exhaustion, while some have been able to renew the self-drive that makes business fun.

Unfortunately, most have experienced times when they have felt "burned out" with the business. It is not an experience that is exclusive to the owners and managers of the business.

Long-time, valuable employees can also experience this; and in today's growing market with a challenging availability of qualified help, it can be potentially devastating to your business.

Motivation—and the loss of motivation—are crucial to the success of your business, no matter in what part of any industry you participate. When loss of motivation occurs, it is important to be able to identify it and to react.

Short-term burnout seems to begin with minor situations such as an irate customer, losing a valued employee or perhaps experiencing a major foul-up by an employee.  String together a few of these events, and your disappointment begins to grow to the point where it becomes evident to your staff and customers.

One successful business in this industry deals with these situations by looking at a list of projects, both short and long term, which is posted on the office wall.

Completion of one of the easier projects can often lift one out of the doldrums. The projects list has items that are for employees as well as items that specifically require the attention of the owner or manager. In isolating oneself and beginning to address one of these tasks, the solitude and accomplishment of the project can often provide the necessary morale boost.

For yourself, or perhaps for one of your key employees, taking a short trip to a nearby town for a weekend seems to do wonders for clearing the mind. This idea may seem to be expensive, but a survey showed that it could cost a business the same as one-third of a year's salary to replace an employee.

Put into that perspective, you will probably agree that a weekend getaway is comparatively inexpensive. Those who have resorted to this "therapy" have stated that these weekend trips often include finding a business that is similar to the one they own.

Observing another operation causes the thought process to begin rolling, and you can get several new ideas to take home to try in your business. If you are purchasing inventory through wholesalers, they often provide management or merchandising seminars that you can attend. Having the chance to visit with others within the industry will show it is not always knowing the answers, but knowing where to get them.

Unfortunately, there also exists a more severe level of burnout. This is often caused by repeated occurrences of the problems already discussed and/or having experienced many months of declining sales, continued severe employee problems, or the arrival of competition that has greatly cut into your share of the market. 

Maybe someone is just tired of the business or has found another type of business to be more interesting. Then perhaps it is time to ask yourself, "Are we having fun yet?" If the answer is “no,” then possibly it is time to make arrangements to sell your business.

As for employees with what appears to be a severe problem, there is a fine line of which you should be aware. There are questions that might be asked in your efforts to determine if there is an outside problem that you can assist with, or a problem that is beyond your expertise and ability to resolve. Termination of the employee may be the answer.

Hopefully, this home remedy will be of value to you. Our industry, like any other industry that has retail customers, needs folks who are happy to be a part of it.

 

 

 

 

 

 

MARCH 2024
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Small Business

Conversations

We are taking a break with the Small Business Conversations programs. However, we have the many years of the program cataloged by date on the website.

Small Business

AdvisorieS

The March Small Business Advisory remembers a line from many a western movie; "They went that a-way" and expressions similar to that distract from a business giving great customer service.

Small Business

News

Top Story

The big news item on November 30, 2022 was the advent of ChatGPT; Artificial Intelligence applications which many believe are used exclusively by big businesses.

This does not have to be true as there are many applications we share that have usage in a small business.


Article of the Month

"No plan B"; the subtitle to Van Morrison's Born to Sing album. The idea of no plan B also applies to a small business when you think (or is it when you don't think) about when the time, or opportunity, comes that you can sell your business. Generally speaking, a small business owner gets less money when they decide to close their business.


Book of the Month

"Escape from Cubicle Nation" is the March book of the month. While directed towards those working a corporate job and wanting to become an entrepreneur, we remind readers about utilizing their gut feeling to make decisions in their business.

After all, you did use your gut feeling when you decided to open or purchase your business.

BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Conversations

We are taking a break with the Small Business Conversations programs. However, we have the many years of the program cataloged by date on the website.

Small Business

Advisories

The March Small Business Advisory remembers a line from many a western movie; "They went that a-way" and expressions similar to that distract from a business giving great customer service.

Small Business

News

 

Top Story

The big news item on November 30, 2022 was the advent of ChatGPT; Artificial Intelligence applications which many believe are used exclusively by big businesses.

This does not have to be true as there are many applications we share that have usage in a small business.


Article of the Month

"No plan B"; the subtitle to Van Morrison's Born to Sing album. The idea of no plan B also applies to a small business when you think (or is it when you don't think) about when the time, or opportunity, comes that you can sell your business. Generally speaking, a small business owner gets less money when they decide to close their business.


Book of the Month

"Escape from Cubicle Nation" is the March book of the month. While directed towards those working a corporate job and wanting to become an entrepreneur, we remind readers about utilizing their gut feeling to make decisions in their business.

After all, you did use your gut feeling when you decided to open or purchase your business.