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Profits Plus Solutions for Small Business
Retail Expert speakers Retail Management training seminars

December 2002
Sent at your request by Profits+Plus Seminars
& Tom Shay

1. The article of the month on the Profits+Plus
website: Are We Having Fun Yet?
2. e-ret@iler advisory of the month: Signs and
displays sell more merchandise
3. The December 2002 e-ret@iler contest and
the prizes
4. Our Power Promoting Idea of the Month:
A New Year resolution about bragging
5. Your free subscription to the e-ret@iler
6. Contacting Profits+Plus Seminars & Tom Shay

=> Print this month's e-retailer so you can use it
as a plan of action in your business!

1. Are We Having Fun Yet?
The December article is somewhat of a reflective,
article, (good for this time of year) inviting you to
ask your self if you are still going to work each day
with a smile on your face looking forward to what you
do. The title of the article is, "Are We Having Fun Yet?" .

O <= Check here if you plan to use this
in your business

2. December 2002 e-ret@iler advisory: Signs and
displays sell more merchandise

We found a report in Do It Yourself Retailing, a magazine for hardware and home centers that has some fascinating information about the use of signs and point of purchasedisplays. While you may not be in the hardware business, I bet the information will still have a high percentage of return for your time and efforts.

Merchandise in a temporary dump bin display showed a sales increase of 427%
Merchandise put in a permanent dump bin display
showed a sales increase of 197%
Items placed on a rolling rack with signage had a
sales increase of 134%
Merchandise that was a part of a power aisle stack
display had a sales increase of 98%
For businesses that placed merchandise on a
service counter, there was an increase of 81%
A check out counter display increased sales by 39%
Feature endcaps increased sales by 25%
Cross merchandising increased sales by 15%
In aisle feature/benefit signs increased sales by 6%

O <= Check here if you plan to use this
in your business

3. New product from Profits+Plus: AMP Calculator

Our AMP calculator (which stands for Advertising,
Marketing, and Promoting) is now available
as an online service. If you have struggled to develop an annual plan for your business with regard to these three aspects, then we have the tool for you! The AMP calculator will guide you through a series of questions (Do you want to create an advertising budget as a percentage of gross revenue? How many radio stations will you use? Do you want to set aside a part of this money for last minute opportunities and donation advertising?) As you answer these questions, the AMP calculator will develop this plan for you and even assist you in creating themes and names for your events.

Better yet, the plan can be revised as often as you
need to. Your information will be stored online,
and secured by a code that only you will know.

Resources Page

O <= Check here if you plan to use this idea
in your business

4. Our Power Promoting Idea of the month:
A New Years Resolution for Bragging

Don't you just love it when a customer sends
you a letter and lets you know how they
appreciate a product or service they purchased
from your business? How about a letter stating
how much one of your employees has done for
a customer?

Experience has shown that when you post one letter from a customer,it prompts another customer to write. When you create a "brag bulletin board" you will actually see people wandering over to the board
to see what is posted. The more that is posted,
the more customers have confidence in your
quality staff, products and services.

The Power Promoting Idea of the month comes from the pages of Tom Shay's 100 Profits+Plus Ideas for Power Promoting. You can click on this link to visit the resources page to order this book and the other three in the series. Resources Page

O <= Check here if you plan to use this idea
in your business

5. Your free subscription to the e-ret@iler
If someone shared this copy of e-retailer with
you, send us an e-mail and put "subscribe" in
the body or reference line of the e-mail.

6. Contacting Profits+Plus Seminars
and Tom Shay
This issue marks the completion of our
3rd year of sending you our monthly
newsletter. We do sincerely thank you for
taking time from your busy work day to
read the e-retailer. We work hard to write
this newsletter, always looking to find more
information that can help you make your
business more profitable.

Make an effort to locate and do business
with other small businesses! Let's keep
our money "in the family".

God Bless America!

Get Your Profits+Plus,

Tom Shay

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Profits Plus Solutions, Inc.
PO Box 1577
St. Petersburg, Fl 33731
(727) 464-2182
Fax: (727) 898-3179