'Should you lower your price?' calculator
The item was bought with the intention of selling it for $10. Now you are having second thoughts about the price and are thinking you should lower the price; should it be $8, $8.50 or $9?
While you may think you will sell more because you have lowered the price, the question is all about profit. If you lower the price, are you going to make the same gross profit? Use this free online calculator so you can make the decision that will profit your business the most.
Price change analysis calculator
Here's a hint, honey
How about some additional sales help for your business for the holiday season? No, the suggestion is not that you hire additional help, but that you implement this tool to assist those that are working for you.
The 'here's a hint honey' idea begins with a card that looks like a 4" by 6" index card folded in half along the short side. Now it looks somewhat like a tent.
On the out side is the imprint, 'here's a hint honey'. The inside of the card has a message that reads, 'While I was shopping at (name of store), I saw a (customer fills in item) which I would really enjoy. The salesperson helping me was (salesperson fills in name) and the store is located at (include location, phone and hours).
Upon completing the card, the customer takes it and places it in a position where the person they are expecting will make the purchase will easily see it. From businesses that have utilized this card, they report the purchaser shows up with the card in hand looking for the salesperson. The best of salespeople make a point to track this information as well as during the transaction they gather additional information about the recipient of the gift (such as birthday and anniversary).
Some salespeople even get this information about the shopper so they can help the first customer reciprocate. This is a great tool for gathering leads. Customers are so impressed by the efforts of the salesperson that they tell their friends about this exceptional service.
In the blue power promoting book, the first promotional book I wrote, this is idea #71.
You can find more ideas like this in our promotions books. You can order your copy by clicking on the link below; each book is only $9.95 plus postage.
Profits Plus Resource Center
|What's happening next month
So, what can you celebrate and promote in December? Here is what Melissa has found for you:
All of December:
Write a business plan month - Yes, this can be the busiest month of the year. This event on the calendar serves as a reminder for you to take a look at where your business has been and if your plan for the future needs any adjustments.
December 1-7 - Cookie cutter week. We find many people are amazed that we baked, gave away and sold cookies in our business. Customers enjoyed them and they gave a great smell to the place. You could use December as a test period to see if you want to continue cookies into the new year. We used Otis Spunkmeyer. Their phone is 888-ASK OTIS or outside the US 510-667-4206.
December 3 - Illinois statehood admission day
December 10 - Mississippi statehood admission day
December 10 - National Salesperson Day. We have plenty of businesses that hire what they think are salespeople; what we need are people who know how to be a salesperson. Do you have an ongoing staff education program in your business? You should.
December 11 - Indiana statehood admission day
December 14 - Alabama statehood admission day
December 21 - First day of winter and shortest day of the year. How about a one day promotion that could be your 'shortest sale on the shortest day'?
December 28 - Iowa statehood admission day
December 29 - Texas statehood admission day