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e-ret@iler
November 2002
Sent at your request by Profits Plus Seminars & Tom Shay

1. The article of the month on the Profits Plus website: Problem Solving with SARA
2. e-ret@iler advisory of the month:
3. AMP calculator to be available on November 15
4. Our Power Promoting Idea of the Month: Getting the most from your phones
5. Your free subscription to the e-ret@iler
6. Contacting Profits Plus Seminars and Tom Shay

Print this month's e-retailer so you can use it as a plan of action in your business!

1. Problem Solving with SARA
Our November article on the Profits Plus website is entitled, "Problem Solving with SARA". No, SARA is not the name of a new employee for a business, but is a technique that works with many types of people - from front line employees in a business to police detectives working on major crime cases. See how SARA can help in your business to solve the needs of your customers.

Check here if you plan to use this in your business

2. November 2002 e-ret@iler advisory:
Does your business sell gifts for the holidays? Absolutely! Of course, the clothing stores and gift shops have gifts. But what about the hardware stores, auto parts jobbers, and the hearth industry? The answer is still a resounding YES - if you decide you sell gifts.

Years ago our family purchased a business from another family. The senior member of the family said December was a poor month because everyone goes to the mall. And so, they always did have a poor December. My father saw the scenario quite differently. December was a poor month for this business because this business owner had decided it was a poor month.

When mid November rolled around, the store was decorated with festive colors, and bows placed on many items. To someone, everything is a gift item. We just have to place the thought in their mind. To the person who has worked hard to clean their pool during the season, a gift of a pool cleaning service for a year would make an excellent gift. See the idea?

Check here if you plan to use this in your business

3. New product from Profits Plus: AMP Calculator to premiere November 15!

Our AMP calculator (which stands for Advertising, Marketing, and Promoting) will soon be available as an online service. If you have struggled to develop an annual plan for your business with regard to these three aspects, then we have the tool for you! The AMP calculator will guide you through a series of questions (Do you want to create an advertising budget as a percentage of gross revenue? How many radio stations will you use? Do you want to set aside a part of this money for last minute opportunities and donation advertising?) As you answer these questions, the AMP calculator will develop this plan for you and even assist you in creating themes and names for your events.

4. Our Power Promoting Idea of the month: Getting the most from your phones

When you close your business each day, there is no reason why your phone shouldn't continue to work for you. Install an answering machine that can at least give an outbound message about your business, products, services, and hours of operation. You can also have the answering machine take messages so that you can impress your customers by placing a call to them before you open the next day to let them know you want their business, and take their order.

Check here if you plan to use this idea in your business

5. Your free subscription to the e-ret@iler
If someone shared this copy of e-retailer with you, send us an e-mail and put "subscribe" in the body or reference line of the e-mail.
You can also visit the Profits Plus website and click on the contact us in the upper left corner to subscribe.

6. Contacting Profits Plus Seminars and Tom Shay
This issues marks the completion of our 3rd year of sending you our monthly newsletter. We do sincerely thank you for taking time from your busy work day to read the e-retailer. We work hard to write this newsletter, always looking to find more information that can help you make your business more profitable.

Make an effort to locate and do business with other small businesses! Let's keep our money "in the family".

God Bless America!

Get Your Profits Plus,


Tom Shay

 

MARCH 2024
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Small Business

Conversations

We are taking a break with the Small Business Conversations programs. However, we have the many years of the program cataloged by date on the website.

Small Business

AdvisorieS

The March Small Business Advisory remembers a line from many a western movie; "They went that a-way" and expressions similar to that distract from a business giving great customer service.

Small Business

News

Top Story

The big news item on November 30, 2022 was the advent of ChatGPT; Artificial Intelligence applications which many believe are used exclusively by big businesses.

This does not have to be true as there are many applications we share that have usage in a small business.


Article of the Month

"No plan B"; the subtitle to Van Morrison's Born to Sing album. The idea of no plan B also applies to a small business when you think (or is it when you don't think) about when the time, or opportunity, comes that you can sell your business. Generally speaking, a small business owner gets less money when they decide to close their business.


Book of the Month

"Escape from Cubicle Nation" is the March book of the month. While directed towards those working a corporate job and wanting to become an entrepreneur, we remind readers about utilizing their gut feeling to make decisions in their business.

After all, you did use your gut feeling when you decided to open or purchase your business.

BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Conversations

We are taking a break with the Small Business Conversations programs. However, we have the many years of the program cataloged by date on the website.

Small Business

Advisories

The March Small Business Advisory remembers a line from many a western movie; "They went that a-way" and expressions similar to that distract from a business giving great customer service.

Small Business

News

 

Top Story

The big news item on November 30, 2022 was the advent of ChatGPT; Artificial Intelligence applications which many believe are used exclusively by big businesses.

This does not have to be true as there are many applications we share that have usage in a small business.


Article of the Month

"No plan B"; the subtitle to Van Morrison's Born to Sing album. The idea of no plan B also applies to a small business when you think (or is it when you don't think) about when the time, or opportunity, comes that you can sell your business. Generally speaking, a small business owner gets less money when they decide to close their business.


Book of the Month

"Escape from Cubicle Nation" is the March book of the month. While directed towards those working a corporate job and wanting to become an entrepreneur, we remind readers about utilizing their gut feeling to make decisions in their business.

After all, you did use your gut feeling when you decided to open or purchase your business.