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you will read in the November issue of the e-ret@iler:
Follow up: In the September and October issues of the e-ret@iler we discussed ways of telling someone, "NO". As an addition, Peter Stapylton of Canada says use this only on the brash callers. "I am sorry, I was polite to you the first (x) number of times. NO!" Then hang up!
Celebrating an anniversary: The November 2001 issue of e-ret@iler is the 24th monthly edition. With December we will begin our third year. What began with just a few readers around the United States has grown to thousands of retailers around the world. We are glad to have all of you with us. Thanks for subscribing!
November 2001 e-ret@iler advisory: Working Your Website Business
Leverage the brand recognition and the trust your customers already
have. You have probably been in business for a number of years. From
their experiences over these years, your customers have an impression
of you. You want your web presence to be an extension of that - not
a totally different looking business.
C. Utilize your customer information and the individual relationships to anticipate their needs. If you have been collecting e-mail addresses, your website is a great way to respond to your customers wants and needs. If you are not getting this information, customers will gladly share it, if there is something in it for them. Tell your customers as they shop in your store that you send out e-mails that offer exclusive online bonuses, or that you provide them with season information about the usage of the products and services you sell.
Next month we will cover several more points about driving website business. And like our just completed series on the use of the word "NO", please feel free to send your ideas so we can share them with the rest of our readers.
The resources library at the Profits+Plus Seminars website
have also added a new product, the CD version of "What does Tom
say?". If you enjoy reading the article each month from our website,
then you will definitely enjoy the CD book. You can click on this link
to go immediately to that page on the website. And from now until New
Year's, 100% of the proceeds from the sale of the CD book will go to
the fund we have created to help a small business located near ground
zero in New York City. Take a look at the book, and when you order a
copy, know that you are helping another small business. Here is the
link to the resource page:
Our Power Promoting Idea of the month:
power display often has no more than two items on it. The first is the
lead item that should be the bulk of the display. Most definitely your
price needs to be in line with the pricing of your competitors. The
second and third items should relate to the first so that there is a
natural add on sale.
The last display is the seasonal one. Remember that people look at merchandise a season ahead. What will you be selling in the first part of the year? When the merchandise arrives early, create a display that tells people how your business will be their headquarters for the coming season.
Our Power Promoting Idea of the month comes from Tom's book and seminar entitled, "Power Promoting."
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