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Sent at your request by Profits+Plus Seminars & Tom Shay
What you will read in this month's issue of the e-ret@iler:
1. This month's article on the Profits+Plus Seminars website
2. e-ret@iler advisory of the month
3. The resource library available to you
4. Your free subscription to the e-ret@iler
5. Contacting Profits+Plus Seminars & Tom Shay
What's new on the Profits+Plus Seminars website
With many e-mail programs, you can click on the link at the end of this sentence to go immediately to that page on our website. Here's Looking at You
From Herman Group;
Pricing questions. Stores now have kiosks with scanners. Scanners on shopping carts.
Buying patterns. Frequent shopper cards are given frequently to shoppers. (Subway in D.C.) Customers save a few dollars, and information helps stores create more efficient in store promotions
Personalization. This is the next step. Coupons sent for their store only. Coupons bring you back to store or website to build relationship and build brand loyalty.
In store promotions. Kiosk will say hello, invite customer to insert frequent shopper card for that day only coupons for their favorite items and a related item.
out. Automatic self scanners, customers don't wait for a clerk. Kids
love this technique.
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Contacting Profits+Plus Seminars & Tom Shay
Profits Plus Solutions, Inc.