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e-ret@iler October 2000 Sent at your request by Profits Plus Seminars & Tom Shay ======================================= What you will read in this month's issue of the e-ret@iler: 1. This month's article on the Profits Plus Seminars website 2. e-ret@iler advisory of the month 3. The resource library available to you 4. Your free subscription to the e-ret@iler 5. Contacting Profits Plus Seminars & Tom Shay 1.
What's new on the Profits Plus Seminars website With many e-mail programs, you can click on the link at the end of this sentence to go immediately to that page on our website. Here's Looking at You 2.
From Herman Group; Pricing questions. Stores now have kiosks with scanners. Scanners on shopping carts. Buying patterns. Frequent shopper cards are given frequently to shoppers. (Subway in D.C.) Customers save a few dollars, and information helps stores create more efficient in store promotions Personalization. This is the next step. Coupons sent for their store only. Coupons bring you back to store or website to build relationship and build brand loyalty. In store promotions. Kiosk will say hello, invite customer to insert frequent shopper card for that day only coupons for their favorite items and a related item. Check
out. Automatic self scanners, customers don't wait for a clerk. Kids
love this technique. 3.
Your free subscription to the e-ret@iler The subscriber list to the e-ret@iler is shared with no one. Period. 4.
Contacting Profits Plus Seminars & Tom Shay |
APRIL 2024
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
"What's your score"? is the name of the April Small Business Advisory. This provides an introduction to our return on investment calculator. It is a great way to understand how well the investment you have in your small business is working for you.
Small Business
We believe Thursday, April 25 is an important annual celebration for small businesses. While the name of the celebration has varied over the years, the focus is for us to take kids to work with us.
This is important for the kids to see what it is we do. They definitely are not going to learn about it in school. Reading the April Small Business News you will see an example from community pharmacists that emphasizes it is up to us as small business owners to introduce kids to what we do.
While titled, "If not price", the April Article of the Month is asking the question about the focus of your small business in attracting and keeping customers.
If there is not something very special about your business, then the only attraction to your businessis that of a low price.
"The plan as you go business plan" is the April book of the month. The author is Tim Berry who has also created software on the same topic.
I do not agree with the concept of "fill in the blank" or "create the plan as you need it" because my experience has been that you do not have as strong as a connection and understanding to your business plan unless you do it yourself and you dedicate the time to create it.
