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e-ret@iler September 2000 Sent at your request by Profits Plus Seminars & Tom Shay ======================= What you will read in this month's issue of the e-ret@iler 1. This month's article on the Profits Plus Seminars website 2. e-ret@iler advisory of the month 3. Your free subscription to the e-ret@iler 4. Contacting Profits Plus Seminars & Tom Shay 1. What's
new on the Profits Plus Seminars website With many e-mail programs, you can click on the link at the end of this sentence to go immediately to that page on our website. Here's Looking At You 2. One of the newsletters we receive in our office is from the Herman Group. Recently they were discussing what they saw as the upcoming changes in the world of retail. Their list included: Employees will be more difficult to come by. This makes customer retention all the more important, and as we discussed a couple of months ago, you may want to reconsider your re-hiring policy to take advantage of "boomerang" employees. Smart retailers will use technology. One example they give is the use of smart kiosks. These are information booths that are computer operated and tell customers about your store and your products and services. Get the
customers e-mail address. In addition to the age-old necessity of getting
your customers name and address, an e-mail address now is important.
This monthly e-ret@iler you are receiving is an example of how you can
send something to your customers each week. We use a company called
Oaknet Publishing and can send a monthly letter to 10,000 subscribers
for only $35 per month. Advertising does not get much cheaper than this. Employees will get more personal with customers. With the Internet, and way too many stores, your customers have many choices of where to buy. Think about the store that would call a customer to let them know they have just received a shipment of the customer's favorite brand of merchandise. Create a shopping experience to include socializing and entertainment. Think about a mall - it is not just where you go to buy things. It is a place to see people and be entertained. Some of the more progressive strip shopping centers are finding ways of creating this type of excitement. But, it should not end at your front door. Decorate your store; have something made for every employee to wear, etc. Make it so that any customer walking into your business will want to ask what is going on. That is excitement! 4. Your free subscription to the e-ret@iler The subscriber list to the e-ret@iler is shared with no one. Period. 5. Contacting Profits Plus Seminars & Tom Shay Thank you
for inviting us onto your desktop, and taking the time to read our newsletter.
We trust you have received some business building ideas from it, as
we look forward to seeing you again next month. {Field Two}
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APRIL 2024
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
"What's your score"? is the name of the April Small Business Advisory. This provides an introduction to our return on investment calculator. It is a great way to understand how well the investment you have in your small business is working for you.
Small Business
We believe Thursday, April 25 is an important annual celebration for small businesses. While the name of the celebration has varied over the years, the focus is for us to take kids to work with us.
This is important for the kids to see what it is we do. They definitely are not going to learn about it in school. Reading the April Small Business News you will see an example from community pharmacists that emphasizes it is up to us as small business owners to introduce kids to what we do.
While titled, "If not price", the April Article of the Month is asking the question about the focus of your small business in attracting and keeping customers.
If there is not something very special about your business, then the only attraction to your businessis that of a low price.
"The plan as you go business plan" is the April book of the month. The author is Tim Berry who has also created software on the same topic.
I do not agree with the concept of "fill in the blank" or "create the plan as you need it" because my experience has been that you do not have as strong as a connection and understanding to your business plan unless you do it yourself and you dedicate the time to create it.
