Article of the Month - Visual Merchandising
Ever hear a customer in a store comment they had bought more than they intended? There were likely two parts of the business that came into play. The first we would consider would be the sales skills of the people working in the store.
The second would be the way the store was arranged. And that is what we are looking at in this article. The story is written from the perspective of a business that has service as a primary part of the business; think of a carwash, auto repair center, or storage facility. However, once you get past that, the rest of their business is a store with merchandise just like many of you.
We offer 14 ideas of merchandise placement that can help get the customer to see more of what you offer. And the more they see, the more likely they buy.