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This month: Independent Retailer Month, Talk Radio and the Invisible Touch
 
Tom Shay
Profits Plus Solutions
June 2016
Volume 17 Issue 7
Next month is Independent Retailer Month;
are you ready?


July will be the 14th year of Independent Retailer Month. What began as a lesson of how you can create a special event for your business or community, has truly grown.

It is a celebration and opportunity to share with your customers, the advantages of their doing business with an independent. And there are a lot of advantages to them. Think of all that money that is going into payroll for local individuals; money that is not being sent to some corporate headquarters. The list goes on and on, and you can read about all the reasons we have thought of by following this link.

Independent Retailer Month

Independent Retailer Month

Here is a photo from New York that was shared with us. You might not be able to announce your participation in such a sizable manner, but the participation of your business tells the story on your behalf and behalf of the hundreds of thousands of independent retailers.

The website has lots of ideas as well as a section where  you can list your business. There is nothing to buy on the site and it costs nothing to participate in the event.

Join us for 31 days of celebrating the rich legacy of being an independent retailer.

Article of the Month - Talk, Talk, Talk

Have you thought about people you have heard, seen or read as they were being interviewed by the media? There is a sense of "expertise" that is assumed about the individual that is doing the talking about some topic.

If you were the expert, what would people think about you and your business?

This month's article is titled, "Talk, Talk, Talk" and shares the experience of a friend who turned an initial interview into a weekly radio talk show. It worked for him; it can work for you.
Book of the Month - Invisible Touch

How do you want to be connected with your customers? Is it by way of your prices? How about your "brand"? Could it be the way you package your services and products? What about a relationship?

Harry Beckwith's book, Invisible Touch, gives insight to keeping customers and gaining new ones by way of your utilizing invisible touches.

Gross Profit Percentage

"Anything to do with numbers"; In those five words we find the biggest challenge small business owners have. While we do mention something about a facet of numbers in every month's e-ret@iler newsletter, this month we are going to suggest looking at one that is probably the most important. That is understanding the relationship between the price a customer pays and the cost of the product or service that the customer receives.
Staff Incentive for Your Business


This monthly incentive suggestion has previously mentioned a reward in which the employee gets time off with pay and the boss does their job for them. We know from personal experience that this works.

Today, we think it could be taken a step further. What if the reward for an employee was the boss washing their car for them? Maybe taking their car and having the tank filled? These are just two examples of chores, and expenses that all of us have. It feels good when someone does it for us.

We want to recognize A Carrot A Day by Adrian Gostick and Chester Elton, whose book provides the basis for each month's incentive idea.

Profits Plus |tomshay@profitsplus.org | (727) 464-2182 | www.profitsplus.org
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Profits Plus Solutions, Inc.
PO Box 1577
St. Petersburg, Fl 33731
(727) 464-2182
Fax: (727) 898-3179