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Profits Plus Solutions for Small Business
Retail Expert speakers Retail Management training seminars

June 2002
Sent at your request by Profits+Plus Seminars & Tom Shay

1. The article of the month on the Profits+Plus website: Five Signs to Take Off
2. e-ret@iler advisory of the month: Fighting City Hall
3. Our Power Promoting Idea of the month: Leave Something With Them
4. Your free subscription to the e-ret@iler
5. Contacting Profits+Plus Seminars and Tom Shay

1. Doing Your Market Homework
Our June article on the Profits Plus website is entitled,
"Five Signs to Take Off".

One Sunday, I heard the minister at church reviewing the movie, "Top Gun". I don't remember what he was comparing the movie to (and no, I wasn't sleeping during the sermon), but I did see the comparison in the preparation for a sale and the preparation for a fighter plane taking off from the deck of a ship at sea.

Take a look and see if you find the comparison correct and the information helpful.

2. June 2002 e-ret@iler advisory: An address to hold onto

It was an article in FSB Fortune Small Business magazine that talked about a small furniture factory in New York. It mentioned how the multi generation business had even made pieces of furniture for the movie, "Miracle on 34th Street".

A developer had intended to build a Home Depot and Costco nearby. But there was not enough land for the new buildings and the necessary parking. So the state of New York was planning to use the power of eminent domain to take property from homeowners and businesses to complete the project.

You can read the entire story by getting the May 2002 issue of the magazine.

You will also see a reference to the Castle Coalition, an organization consisting of community leaders and property owners who have successfully fought eminent domain cases as well as those who are currently involved in such an issue. You can visit their website at Castle Coalition.

Hopefully, you and your business will never need to call these folks, but this is information that you should probably hold onto.

3. Our Power Promoting Idea of the month: Give Your Customer Something Extra.
Every customer leaving your business, whether they purchase something or not; every customer your business visits, in their home or place of business, and whether they purchase something or not, should be given something that tells more about your business. It can be a photo copy of a newspaper ad, a coupon, a card listing your services, or a copy of your latest sale circular, but definitely leave something with them.

4. Your free subscription to the e-ret@iler
Going to change your Internet provider soon? Creating a new e-mail address for your self? If so, be sure to let us know so that we can keep the e-ret@iler coming to you.
It is the best way to make sure you do not miss an issue.

If you have received this edition of the e-ret@iler by way of someone passing it onto you, you can get a free subscription list by clicking on the e-retailer logo to subscribe.

6. Contacting Profits+Plus Seminars and Tom Shay
Thank you for inviting us onto your desktop, and taking the time to read our newsletter. We trust you have received some business building ideas from it as we look forward to seeing you again next month.

Make an effort to locate and do business with other small businesses! Let's keep our money "in the family".

God Bless America!

Get Your Profits+Plus,

Tom Shay

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