Thursday, April 24 is 'Take our Daughters and Sons to Work Day'. The theme for this year is 'plant a seed, grow a future'. 2014 marks the 21st anniversary of this event.
I remember inviting our daughter to participate in this when she was in school. She was one of those who wanted to be a part of the family business; asking to have a job when she was 13.
As I think about the theme, I know we have all heard the comments about how the younger generations don't have the motivation that a generation or two before them had. While I can surely understand this comment, I wonder if it is our older generation that has failed in passing on our values or if it is because the younger ones see things differently. Surely the 'great generation' said the same thing about us!
Several years ago I received a letter from a reader of this column. He said it so well as he asked why children would want to go into small business ownership when their parents talked about the business the way they do.
It would be better for me to share the letter with you. In our office we call it the 'letter from Ron'. My hope is that it causes you to think about yourself and your business.
Letter from Ron
When you participate in the Take Our Daughters and Sons to Work Day, give your child a feel for the 'real' work that you do. Introduce them to your employees, fellow workers, and definitely your customers.
Tell them what you do and why you do it.
Let them do the talking. Unfortunately I see too many parents that want to do the explaining of everything. Let the daughter or son tell what they see and what they think.
Take them to lunch.