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April 2013
Volume 14 Issue 5

Article of the Month

Using an old building by Tom Shay

Perhaps you are someone that has had a home based business and are now moving to a traditional location.

You may already have a location and because of the growth of the business you need a new location. Or perhaps because of the change in demographics in your community you need to move your business.

The article for April is one in which I have interviewed several people that have chosen to utilize an old building.

The article will tell you of the challenges and the positive aspects of having your business located in what could be a historic building or one that turns out to become a money pit.

Click on Article of the Month to read this article.

Book of the Month

It's more than words by Harry Perdew, phD

It was my pleasure to observe this author in action on many occasions. Over several years I was a part of an educational tour that Harry Perdew created.

When our tour would stop for a meal, we would ask Harry about the book he was writing and how it applied. It was fun to watch Harry as he interacted with the wait staff at the restaurant and was able to tell them what he knew about them just because of his observations.

Learning these skills that Harry mentions allows a person to understand a customer at a level that gives you a tremendous advantage in a sales or service situation.

Because of my knowledge of the author, I definitely suggest this book.

Click on Book Referral to visit this page on our site.

e-retailer conversations


Hey, we are blogging, tweeting, facebooking and invite your participation.

Visit our e-ret@iler conversations, find the category of interest and post your comments, questions or best practices. You may also go directly to one of our categories by clicking on one of the links below.

Advertising
Employee Issues
Financial ManagementGeneral DiscussionMerchandising
Sales Techniques
Vendor Issues

And you can follow my daily posts on Twitter and Facebook.

http://Twitter.com/FTomShay
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Contact Us


Profits Plus
P.O. Box 1577
St. Petersburg, FL
33731 USA
(727) 464-2182 Voice
(727) 898-3179 Fax

Send Tom an e-mail:
TOM SHAY

Send our staff an e-mail:

CAROLYN RAMSEY



 
 
Business Advisory

Statistics for your business

While I am not sure why the fascination that people express with regard to 'industry standards' , I have found a website I would like to share with you. This link will take you to the front page of their site and from there you will have to follow several links to find some of the appropriate information. This site has a lot of information about financial comparisons.

One comment of caution. When you are asking for these 'industry standards' you also have to ask how many businesses have participated in the survey and if their numbers were confirmed.

Frequently this information is on a volunteer basis meaning the business can submit any numbers they want. Secondly in asking how many businesses participate, I am not sure what the quality is when the participating businesses represent a very small part of the industry.

A third concern is if you are looking at the survey over several years, you should be concerned about the repeat participation of businesses. As an example, if the survey has 300 businesses this year and a different 300 businesses participate next year, it makes it very challenging - if at all possible - to see any trends in the numbers.

Biz Stats

$$$$$$

One more reminder:

Take Our Daughters and Sons to Work Day is Thursday, April 25

You have a great opportunity to draw a lot of attention to your business with this event.

Ask everyone in your business to bring at least one child to work. If they don't have children, perhaps they are an aunt or uncle, or even a grandparent. They can always 'borrow' a child from someone.

You could get some great press by having all of these young people in your business for a day. You can make arrangements for a local independent pizzeria to bring lunch for everyone.

Got a local bakery? Drinks and cupcakes or cookies from there would be a big hit.

Get that social media going and tell your customers they should come to visit the future leaders of the community; the future independent business owners.

If you are a service business, take a kid along with you. Send your customers a note telling them about your special work arrangements for that day.

And be sure to tell your story to the media in advance of the event so you can get some free publicity from it.

Here is a link to the website for the event. You can even order t-shirts and hats to promote the event.

Take Our Daughters and Sons to Work Day

$$$$$$

Jerry Obarski to be our special guest for the e-ret@iler conversation on Thursday, April 25

Jerry has a lot of experience with business management. He spent 37 years with major department stores. The part of Jerry's expertise we are going to discuss is shrinkage control.

Shrinkage control means making the necessary efforts to be sure your employees are not stealing from you, losing equipment, giving 'deals' to their friends, and just about anyway possible for you to lose money or property from your business.

We will also talk from an ownership position about how you need to have certain controls in place so that you do not have situations where someone can alter your financial books to hide any stealing.

This is a very important e-ret@iler conversation; I have heard from too many of our readers who have experienced theft in one form or another.

Send your questions now and I will make sure that Jerry will give you his viewpoint on what you can do to better control your business.

The call will be Thursday, April 25 at 8pm eastern.

If you did not join Bill Kendy and me for the March e-retailer conversation, you missed the opportunity to hear Shawna Schuh share some great ideas of business professionalism.

We do record all of the sessions and they are available for you by following this link.

E-retailer conversations

Internet Tip of The Month

Advertising, marketing, promoting calculator

This free online tool is an updated version of what we used in our business for many years. My father required that I have a written plan for each year as to how we were going to get our name in front of new potential customers as well as speak to our existing customers. Also included in the budget was our plan for contributions and donations to organizations within our community.

When we introduced this calculator to the website it was unique in that it required a paid annual subscription. Now it is FREE, and we invite you to utilize this tool.

AMP Calculator

The Power Promoting Idea of the Month

Are you thirsty?

This past weekend here in St. Petersburg, our community hosted the season opening Indy Car race. Needless to say, there were a lot of visitors to the community and a lot of locals coming to watch three days of racing.

My observation was that of one very sharp business that very inexpensively exposed many of these race fans to their business. Their effort?

They had staff members standing on street corners handing out bottles of free cold water. I am sure it was very refreshing on a warm day.

The business found a nearby company that will create a custom label for a business and label as many bottles as necessary.

The labeling company charged an art set up fee and required the business to print a certain quantity of labels that were paid for in advance.

The local business only paid for the quantity of water bottles they ordered for each event. The labeling company, having printed several thousand labels, keeps all of the extra labels on hand and awaits the phone call of the local business to get the instructions to label some bottles and deliver them to the local business.

It is a very inexpensive way to get all of your contact information before your potential customers. And as these potential customers take a sip, they have to look again and again at the contact information of the business.

You can find more ideas like this in our promotions books. You can order your copy by clicking on the link below; each book is only $9.95 plus postage.

Profits Plus Resource Center

 


Copyright Notice

Profits Plus Solutions, Inc.
PO Box 1577
St. Petersburg, Fl 33731
(727) 464-2182
Fax: (727) 898-3179