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With over 25 years of frontline experience Tom Shay is America's leading small business management expert. He's a "Must Have" for your next event.

e-ret@iler from Profits Plus and Tom Shay
ideas to sell more merchandise and services
April 2006 - Our 77th consecutive issue

The April e-ret@iler contains:

1. The article of the month: Just Do It -
Part One
2. e-ret@iler advisory of the month: We
are looking for ways to improvise
3. Web tip of the month: Return on equity
4. Our Power Promoting idea of the month:
April 27 - Take your child to work day
5. Book of the month: It's OK to ask 'em to
work by Frank McNair
6. Your e-ret@iler subscription, contacting
Profits Plus and Tom Shay

O => Print the April issue of the
e-ret@iler so you can read it at your leisure.

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1. The article of the month: Just Do It - Part
One

While it may be the slogan by which you identify
Nike, it is probably a phrase that you would like
to use as you give instructions to employees -
just do it! This month's article is the first of
a two parter that may give you some insight to
giving those instructions.

Just Do It - Part One

O <= After printing the April e-ret@iler, check
here if you plan to read the article of the month.

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2. e-ret@iler advisory of the month: We
are looking for ways to improvise

This month we are on to the sixth of the seven
points from the book, "The Stuff Americans are
made of". I mentioned that while the title
implies that it applies only to people that
live in the United States, I haven't found that
to be true.

This past month I have enjoyed working with
several of the sections of the Professional
Golf Association. Their industry is a classic
example of this book as there are so many
ideas of how to lower your golf score. A
similar comparison could be made for most
aspects of the fashion industry as we look
for something to make us look better or younger.

The question you should ask yourself is how
you can apply our desire to improvise to
your business. Take a look at this book.
It can teach us several lessons.

O <= After printing the April e-ret@iler,
if you plan to review this material for your
business.

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3. Web tip of the month: Return on equity

Some say this is the most important ratio in
your business. You calculate it by dividing the
net income by the equity in the business. It gives
you an idea of how well the profitability of the
business is doing compared to the investment
you have in the business.

Return on Equity

O <= After printing the April e-ret@iler,
check here if you plan to look at the financial
ratios calculator.

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4. Our Power Promoting idea of the month:
Thursday, April 27 is Take Your Child to
Work Day

This is a great industry that we work in. We
need to be thinking about who in the next
generation will be minding the store.

Thursday, April 27 is Take Your Child to Work
Day. I have been told that many schools recognize
this day and allow children to take the day off
from school to work with their parents. Enjoying
a fun day of working in the business could help
a young person to consider this as a future
vocation.

And if you call our office today, 727-823-7205,
you will hear one of our twins, Darren or Blake
answering the phone.

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5. Book of the month: It's OK to ask 'em to
work by Frank McNair

The book is not as funny or as straight forward
as the title suggests, but after you read this
book you will get some good ideas as to what
you should be doing as you work to engage your
employees.

If you have already read this book, or are looking
for more books to read, follow this link to the list
of suggested readings on the book referral page
of the Profits Plus website.

Book Referral List

O <= After printing the April e-ret@iler,
check here if you plan to read the book of the
month.

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7. Your e-ret@iler subscription and contacting
Profits Plus and Tom Shay.

Click on the link in the upper left of this newsletter to subscribe.

Contacting us is just as easy:
The phone is 727-823-7205
The fax is 727-898-3179
The mailing address is:
PO Box 128
Dardanelle, AR 72834 USA

Again, my reminder. Make a point to do
business with another independent. When
you do, you will likely meet a person
that will become a friend and runs a
neat business - just like yours.

Get your Profits Plus. May God bless you
and yours. We will see you in May.

Tom Shay

{Field Seven}

MARCH 2024
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Small Business

Conversations

We are taking a break with the Small Business Conversations programs. However, we have the many years of the program cataloged by date on the website.

Small Business

AdvisorieS

The March Small Business Advisory remembers a line from many a western movie; "They went that a-way" and expressions similar to that distract from a business giving great customer service.

Small Business

News

Top Story

The big news item on November 30, 2022 was the advent of ChatGPT; Artificial Intelligence applications which many believe are used exclusively by big businesses.

This does not have to be true as there are many applications we share that have usage in a small business.


Article of the Month

"No plan B"; the subtitle to Van Morrison's Born to Sing album. The idea of no plan B also applies to a small business when you think (or is it when you don't think) about when the time, or opportunity, comes that you can sell your business. Generally speaking, a small business owner gets less money when they decide to close their business.


Book of the Month

"Escape from Cubicle Nation" is the March book of the month. While directed towards those working a corporate job and wanting to become an entrepreneur, we remind readers about utilizing their gut feeling to make decisions in their business.

After all, you did use your gut feeling when you decided to open or purchase your business.

BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Conversations

We are taking a break with the Small Business Conversations programs. However, we have the many years of the program cataloged by date on the website.

Small Business

Advisories

The March Small Business Advisory remembers a line from many a western movie; "They went that a-way" and expressions similar to that distract from a business giving great customer service.

Small Business

News

 

Top Story

The big news item on November 30, 2022 was the advent of ChatGPT; Artificial Intelligence applications which many believe are used exclusively by big businesses.

This does not have to be true as there are many applications we share that have usage in a small business.


Article of the Month

"No plan B"; the subtitle to Van Morrison's Born to Sing album. The idea of no plan B also applies to a small business when you think (or is it when you don't think) about when the time, or opportunity, comes that you can sell your business. Generally speaking, a small business owner gets less money when they decide to close their business.


Book of the Month

"Escape from Cubicle Nation" is the March book of the month. While directed towards those working a corporate job and wanting to become an entrepreneur, we remind readers about utilizing their gut feeling to make decisions in their business.

After all, you did use your gut feeling when you decided to open or purchase your business.