Join us in these
Information to increase profits for retailers, dealers, jobbers, and merchants -
sent to you at your request by Tom Shay and Profits+Plus Seminars
Visit our website at www.profitsplus.org
on the Profits+Plus Seminars website this month
There is never an answer that can be a one size fits all. This is because each business has a different customer base. I especially remember the merchant who had two stores in the same town. When I asked to see his list of the items that were price sensitive in his stores, he asked, "Which store?"
article is titled, "How much is enough?" And you can go
to the article, download it, and read it at your convenience by clicking
on the tag at the end of this paragraph.
from around the country to assist you in your business
What if the domain name (that's the word before the dot com) you want is already taken? While "dot org" is supposed to be reserved for non profit organizations, you can purchase that name. (Notice that our website is a dot org because someone else had the profitsplus.com name and wanted a healthy price to sell it to us. We declined their offer.)
There are some proposed changes on the horizon for available extensions. Two of interest to readers of this newsletter is "dot store" and "dot shop". If you already have a website, you may want to consider buying these two extensions as well just to keep away the confusion.
a Loyalty Program
An example of a loyalty program bringing you new customers is shown with the chain of stores called Lids. These mall and airport located stores sell baseball caps with a target market of the 16-20 year old male who usually buys 10 caps a year.
In one year, their loyalty program membership went from 50,000 to 750,000. The bigger surprise was that as they added the program to their website where you can order a cap, they have found a new market in the 25-50 year old males.
does the money buy you?
Thanks for taking the time to read the e-retailer for April 2000. We trust we have provided you with some information that can help you manage your business. And a special thanks to those who have responded with e-mails telling how you have taken a particular piece of information from the e-retailer and used it within your business.
See you next month. And, here's for a great spring selling season.
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Profits Plus Solutions, Inc.