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With over 25 years of frontline experience Tom Shay is America's leading small business management expert. He's a "Must Have" for your next event.

  e-ret@iler newsletter
March 2008
Volume 9 Issue 4

 

Profits_Plus Solutions
Tom Shay Photo
Article of the Month

The Master's Technique
by
Tom Shay

This month's article is one that you will likely want to print and share with all of your staff. It covers some of the basic principles of masterful selling.

I suggest everyone read it as often those I find who consider themselves to be very experienced fall back into the routine of using some of these cliche sales lines. Click on Article of the Month to read this article.
Book of the Month

Spin Selling
by
Neil Rackham

This book was found quite by accident. There was a group that we were working with that had utilized one of his previous books as a basis for their education program. And when the results were less than desirable, we went looking for a solution.

This book was on display at a local bookstore and so I wanted to see what else he had written. This book I really like. It talks about how certain sales are made over a period of time, and how some salespeople fail because they are going for the big sale all of the time.

We have more books to suggest for your reading. Click on Book Referralto visit this page on our site.
 



 
Contact Us


Profits Plus
P.O. Box 128
Dardanelle, AR
72834 USA
(727) 464-2182 Voice
(727) 898-3179 Fax

Seminar Logo
Business Advisory

Happy anniversary to us!

This issue marks the 100th issue of the e-ret@iler newsletter. What started as a one-time e-mail in December 1999, has grown into a monthly event that is sent to thousands of small businesses around the world. Thank you for making it happen and allowing us a few minutes of your time each month.

March 29, 2008. Don't forget this is 'Mom and Pop' Business Owner's Day. Be sure to celebrate your uniqueness.

Internet Tip of The Month
'Open to buy' Calculator

Inventory control - without a question this is one of the most important aspects of successfully operating a business. To help you succeed, we have provided you with an explanation of how good inventory control works, an article on why to utilize inventory control and a free 'open to buy' calculator that you can download.

'Open to buy' explanation and calculator

The Power Promoting Idea of the Month

Give 'em a plant!

One of the readers of the e-ret@iler shared this idea that was a part of our Power Promoting books. When the weather begins to warm up in their area and people are beginning to get outside and work in the yard, they include with their weekend advertising a give away of plants. They utilize small four inch plant material they purchase from another area business. If you are a garden center, this would be a great way to create a tie in with other businesses in your area.

Where's Tom?

As we approach Easter and the spring selling seasons, here is the current calendar of engagements:

March 12 Las Vegas
March 17 Louisville
March 18 Leasburg, MO
March 27 Orlando
March 31 Philadelphia
April 4 Jacksonville, FL
April 11 St. Cloud, MN

 

 

 

 

 

APRIL 2024
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Small Business

AdvisorieS

"What's your score"? is the name of the April Small Business Advisory. This provides an introduction to our return on investment calculator. It is a great way to understand how well the investment you have in your small business is working for you.

Small Business

News

Top Story

We believe Thursday, April 25 is an important annual celebration for small businesses. While the name of the celebration has varied over the years, the focus is for us to take kids to work with us.

 

This is important for the kids to see what it is we do. They definitely are not going to learn about it in school. Reading the April Small Business News you will see an example from community pharmacists that emphasizes it is up to us as small business owners to introduce kids to what we do.


Article of the Month

While titled, "If not price", the April Article of the Month is asking the question about the focus of your small business in attracting and keeping customers.

 

If there is not something very special about your business, then the only attraction to your businessis that of a low price.


Book of the Month

"The plan as you go business plan" is the April book of the month. The author is Tim Berry who has also created software on the same topic.

 

I do not agree with the concept of "fill in the blank" or "create the plan as you need it" because my experience has been that you do not have as strong as a connection and understanding to your business plan unless you do it yourself and you dedicate the time to create it.
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BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

"What's your score"? is the name of the April Small Business Advisory. This provides an introduction to our return on investment calculator. It is a great way to understand how well the investment you have in your small business is working for you.

Small Business

News

 

Top Story

We believe Thursday, April 25 is an important annual celebration for small businesses. While the name of the celebration has varied over the years, the focus is for us to take kids to work with us.

 

This is important for the kids to see what it is we do. They definitely are not going to learn about it in school. Reading the April Small Business News you will see an example from community pharmacists that emphasizes it is up to us as small business owners to introduce kids to what we do.


Article of the Month

While titled, "If not price", the April Article of the Month is asking the question about the focus of your small business in attracting and keeping customers.

 

If there is not something very special about your business, then the only attraction to your businessis that of a low price.


Book of the Month

"The plan as you go business plan" is the April book of the month. The author is Tim Berry who has also created software on the same topic.

 

I do not agree with the concept of "fill in the blank" or "create the plan as you need it" because my experience has been that you do not have as strong as a connection and understanding to your business plan unless you do it yourself and you dedicate the time to create it.

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Profits Plus Solutions, Inc.
Tom Shay
PO Box 128
Dardanelle, AR 72834
(727)823-7205