Article of the Month
So, what is "it"?
"It" is a great article for March 2007. Who gets "it" done? In your business, do you? Or does someone working for you? Read this months's article and see if you recognize anyone or a management style.
Click on Article of the Month to view and read this article.
Book of the Month
From mind to market
by Roger Blackwell
Read this interesting book by one of the great minds in retail. You will find his thought process to be fascinating.
We have more books to suggest for your reading. Click on Book Referral to visit this page on our site.
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Thursday, April 26 is Take your child to work day
Many schools allow children to take this day as an excused absence as they work with their parents in the family business. For myself, I think about how neat it would be for my twin sons to have worked in the store on this annual event. I envision them working around their grandfather, Frank Shay, their great-grandfather, Buster Brown, and their great-great-grandfather, G.W. Brown. What a great day it would be to see all five generations of our family working in the store together.
However for 2007, the Shay twins will be working along side their dad and the rest of the Profits+Plus staff on Thursday, April 26. We hope you will give a call to the office, and to intice you to do so we are offering a one day special. Call Darren or Blake at 727-823-7205 and you can order any of our books for half price! We will even forego the shipping charges.
|Internet Tip of The Month
New Calculator: Break Even Analysis
Here is another of the new calculators we have added to the Profits Plus website for your free usage.
How much do you have to sell to make a profit? When you change something about your business, such as increase expenses, how much more do you have to sell to cover the expense? If you take on $1000 in new expenses, the answer is not that you have to increase sales by $1000 to pay for it. Utilize this new tool and input your numbers.
Go to this link to visit this page: Break Even Calculator
The Power Promoting Idea of the Month
Back of the business card
If you are a frequent reader of the e-retailer newsletter, you will know that in the past we have spoken about ways of improving your business card. From the second Power Promoting Ideas book (the red one), we illustrate a business that uses the backside of their business card to give customers additional reasons to hold onto the card. They print a recipe on the back. You could try cookies, fudge, brownies, dips and other delicious foods that people can try. If you did this for everyone in your business, you could have each card with a different recipe. It could be like creating a collector series.
Take a look at our resources center to see how to order this book and the others in the Ideas series.
Profits Plus Resource Center