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Profits Plus Solutions for Small Business
Retail Expert speakers Retail Management training seminars

 
e-ret@iler from Profits+Plus and Tom Shay
ideas to sell more merchandise and services
March 2006 - Our 76th consecutive issue

The March e-ret@iler contains:

1. The article of the month: This little
piggy goes to market
2. e-ret@iler advisory of the month: We
forget mistakes
3. Web tip of the month: Individual Item
Markup
4. Our Power Promoting idea of the month:
Maximizing postage
5. Book of the month: The Fred Factor
6. Your e-ret@iler subscription, contacting
Profits+Plus and Tom Shay

O => Print the March issue of the
e-ret@iler so you can read it at your leisure.

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1. The article of the month: This little piggy
goes to market

This past week I spoke in Denver on this very
topic - how we can do a better job of spending
the time we have in preparing for, during and
after a trade show. If you want your next show
to be an overwhelming success for you and your
business, read this article.

This little piggy goes to market

O <= After printing the March e-ret@iler, check
here if you plan to read the article of the month.

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2. e-ret@iler advisory of the month: We forget
mistakes

It was late last year as we were examining the
book, "The Stuff Americans are made of". I
mentioned that while the title implies that it
applies only to people that live in the
United States, I haven't found that to be true.
This month we look at the fifth trait.

We forget mistakes. Let's start by having all
of us admit that we make mistakes in our
business. Some make mistakes by doing things
wrong, and many make mistakes by never doing
anything.

The lesson we learn from the fifth point in
the book is demonstrated by the number of
businesses that have already learned the
lesson. How many companies have made serious
mistakes and have managed to come back?

It is also an invitation for you to experiment.
And if you make a mistake, learn from it and
move onto the next aspect of your business.
Take a look at this book. It can teach us
several lessons.

O <= After printing the March e-ret@iler,
if you plan to review this material for your
business.

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3. Web tip of the month: Individual Item
markup

This is where you gain a clear understanding
of how to calculate the markup of an item.
Look at this calculator on our website and
learn that the cost of an item is properly
stated as a percentage of selling price -
not the other way around.

Individual Item Markup

O <= After printing the March e-ret@iler,
check here if you plan to look at the financial
ratios calculator.

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4. Our Power Promoting idea of the month:
Maximizing postage

Here in the US, we just had another postage
rate increase. So when you are sending out
your monthly statements, what is in the
envelope? The first class postage entitles
you to one ounce of material. So why not
create your own statement stuffers or utilize
those from one of your vendors?

There are two promotional ideas books and two
management ideas books in the 100 Profits+Plus
Ideas series. Click on the link below to visit
the Resource center to order them.

Order the Ideas books series

O <= After printing the March e-ret@iler,
check here if you plan to visit the Resources
Page to order the Ideas books.

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5. Book of the month: The Fred Factor by Mark
Sanborn

This is one great book. It is a quick, easy
read - you will be done in about one hour.
And there is one great lesson in this book.
Run, do not walk, to get a copy of this book.
And after you read it, date and sign it. Then
hand it to one of your employees and ask them
to read it.

If you have already read this book, or are looking
for more books to read, follow this link to the list
of suggested readings on the book referral page
of the Profits Plus website.

Book Referral List

O <= After printing the March e-ret@iler,
check here if you plan to read the book of the
month.

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7. Your e-ret@iler subscription and contacting
Profits+Plus and Tom Shay.

Contacting us is just as easy:
The phone is 727-464-2182
The fax is 727-898-3179
The mailing address is:
PO Box 1577
St Petersburg, Fl 33731 USA

Again, my reminder. Make a point to do
business with another independent. When
you do, you will likely meet a person
that will become a friend and runs a
neat business - just like yours.

Get your Profits+Plus. May God bless you
and yours. We will see you in April.

Tom Shay

Copyright Notice

Profits Plus Solutions, Inc.
PO Box 1577
St. Petersburg, Fl 33731
(727) 464-2182
Fax: (727) 898-3179