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Sent at your request by Profits+Plus Seminars & Tom Shay
you will read in this month's issue of the e-ret@iler:
Creating Customer Service Instructions
2. In this issue, Tom provides you with a brief overview of another new feature on the website - the book review page. I know you do not have the time available to read lots of books. If you are like me, when I would get out of the store I was usually exhausted and the idea of spending an hour or two reading just did not warm me up. Here are four of my favorite books, each of which do relate well to the management of our businesses:
The Experience Economy - by B. Joseph Pine II and James H. Gilmore - A fascinating book, although it does get a bit dry in the middle chapters. If you get only one thing from this book, look for the differences in: Selling commodities, goods, services, an experience, and creating a transformation.
The E-Myth - by Michael Gerber - This book was released years ago. It does a great job explaining why people who are very good at the sales aspect of business have a difficult time becoming owners and managers.
Who Moved My Cheese - by Spenser Johnson, M.D. - This author says his book applies to many aspects of a person's life. If you read this and think of yourself as the owner or manager and begin to examine which of the four characters in the book that you are, you will gain a tremendous insight.
Predatory Marketing - C. Britt Beemer - From the times you have heard Tom Shay speak, you know I always like to use statistics to backup the points I make. This book is full of information, and it is specifically aimed to retailers.
The resources library at the Profits+Plus Seminars website
26 of the posters that Tom gives away at his presentations are now available
as a free download from the Resources page. There are even two bonus
posters that are not available anywhere else. You can click on this
link to go immediately to that page on the website.
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