A lesson from chocolate cake
Traditional advertising is a contest; which business can spend the most money to deliver the most messages. It is like trying to see who can climb to the highest mountain and scream the loudest (and longest) in an effort to get people to pay attention to you.
This same week last year, I noticed a posting on Facebook about January 27 being National Chocolate Cake Day (who knew?). That same night we were going to dinner with friends at our favorite local diner. Chocolate cake is their specialty dessert.
They have a newsletter they send to customers. They also post on Facebook, but there was nothing about chocolate cake. What if they were to offer to all those who ate at the restaurant on January 27, a small slice of cake?
People would talk about the restaurant. If you saw something on Facebook or on the news about chocolate cake, you would surely think about this restaurant.
This is a lot cheaper than spending a lot of money on advertising.
The Facebook posting is National Day Calendar in case you want to follow them. Unfortunately they post the event on the day it occurs so you will have to visit their website and get ahead of the event so you can do things for your business. Their website is NationalDayCalendar.com