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Profits Plus Solutions for Small Business
Retail Expert speakers Retail Management training seminars

February 2002
Sent at your request by Profits+Plus Seminars & Tom Shay

1. The article of the month on the Profits+Plus website
2. e-ret@iler advisory of the month:
3. The resource library available to you
4. Our Power Promoting Idea of the month:
5. Your free subscription to the e-ret@iler
6. Contacting Profits+Plus Seminars and Tom Shay

1. What you do speaks so loud
Our February article on the Profits Plus website is entitled,
"What you do speaks so loud". The story was written as a result of a personal experience in the pool and spa industry. The question asked is, "You may talk the talk, but do you and your staff walk the walk?"

2. February 2002 e-ret@iler advisory: More of what you say
Last month, we mentioned that we had added a couple of new pages to the site in which we listed the top ten and bottom ten things to say to customers (Kind of like a David Letterman list). While you may find it to be interesting reading, the question is how can you use it?

Our suggestion is that you make it a part of the staff education meetings that you are having every other week. List them on a chart that is posted in your classroom, and have a contest. Assign one person to be the salesperson and another to be the customer. The contest is to see how long the salesperson can go without saying one of the bottom ten items. The winner of the contest is the salesperson that goes the longest without saying one of them. The winner can get a prize like an extra hour off for lunch, and with the lunch paid for by you.

3. Other things at the Profits+Plus Seminars website
Been to one of Tom's presentations and lost your handouts? All of the handouts for Tom's presentations are now on the website.
Meeting Planners Information

4. Our Power Promoting Idea of the month:
Our Power Promoting Idea of the month comes from Tom's book and seminar entitled, "Power Promoting." Parking Lot Coupons. The business where we saw this idea noticed there were other businesses near by, but they did not see the same customers in each business. Thinking that each business had their own "set" of customers, (which is true), they co-marketed with many of these businesses by creating coupons on which each business had printed a coupon. The creative business printed their coupon on one side, and the second business printed theirs on the back side.

As each business handed out coupons to their customers, and put them on the windshields of cars in their parking lot, they were introducing themselves to hundreds of new potential customers. Our creative business person also mentioned that by doing this with several businesses, the price for the printing was so low that the amount paid by each of the other businesses was enough to pay for the entire coupon - our creative business person paid nothing! What a great idea!

5. Your free subscription to the e-ret@iler
If you have received this edition of the e-ret@iler by way of someone passing it onto you, you can add your name to the free subscription list by clicking on this link and putting the word "subscribe" in the body or reference line of the e-mail

6. Contacting Profits+Plus Seminars and Tom Shay
Thank you for inviting us onto your desktop, and taking the time to read our newsletter. We trust you have received some business building ideas from it as we look forward to seeing you again next month.

God Bless America!

Get your Profits Plus,

Tom Shay

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