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e-ret@iler
February 2001
Sent at your request by Profits+Plus Seminars & Tom Shay

What you will read in this month's issue of the e-ret@iler:
1. A new article on the Profits+Plus Seminars website
2. e-ret@iler advisory of the month
3. The resource library available to you - with some new additions!
4. Your free subscription to the e-ret@iler
5. Contacting Profits+Plus Seminars and Tom Shay

1. Is it e-tailing or retailing?
Our February article on the Profits Plus website is entitled,
"Is it e-tailing or retailing?".
Dot com's have had their hay day, and many have come and gone. However, that does not mean the Internet is passé. It means those who had grand schemes are finding out that their investors are expecting to see a profit. The same is probably true for your business. Few businesses want to create a website just for the reason of having a one. The new article on our website this month discusses how you can do something for your business on the Internet. And of course the article of the month for the last four months is still on the Profits Plus site.

We have even added a new feature. If you know of someone that should read the article, you can simply add your name, e-mail address along with the name and e-mail address of the person you want to see the article, then just one more click and the article is on the way to your friend.

2. In the January issue of e-ret@iler, we talked about words that can enhance your advertising. As a quick review, those words are:
You (yours)
Discover
New
Secret
Proven
Fast

And for February, here is the rest of the list. These words when used in your various forms of advertising as well as signs within your business make a special appeal to your customers.

Love - With everything from "I love you" to "She will love a …" to "People you love to have", the word love is probably the most powerful word you can use.

Guaranteed - Make it a sure thing for them. You can remove all the risks for the customer when you tell them the product or service is guaranteed. Remember the long time Sears slogan? It still appears over the door to their store. Satisfaction guaranteed.

Safe - Whether you are talking about the environment or a person's home or car, there are plenty of dangers in the world today. People want to feel safe and know your product or service is safe.
Save - Save money, save time, save energy. Don't we all want to save in one form or another? Tell your customers what you can save them and how you can do it.

Free - The example I give in all of my presentations is the presence of a buyer at a trade show. You know how you always like to return to your business with a bag full of goodies that were given to you by the various exhibitors? The same is true for each and every customer - they like something that is free.

Easy - Works easy; easy instructions; make your life easy. No one wants to do things the difficult way. Can you make something easier for your customer? Then tell them about it.

Magic - There is a town here in Florida that has built a kingdom around that word. There is even a basketball team in the town with the word Magic as their name. The word can also work for you. What is the "magic" in the product or service you sell? If you can tell the customer, you are going to have more customers making the decision to buy.

Power - Feel the power. That is the current NFL slogan. Give your customer power in their life; and you give them the power through the products and services you sell. Is there a powerful solution? If you have it, then someone wants to buy it.

3. The resources library at the Profits+Plus Seminars website
All 26 of the posters that Tom gives away at his presentations are now available as a free download from the Resources page. There are even two bonus posters that are not available anywhere else. You can click on this link to go immediately to that page on the website.
Resource Page

In several of the presentations I have done in the past few weeks, I have had a growing number of attendees ask for additional information about creating and profiting from an Open to Buy. The Resources Page now has a link to an additional article download which you can read as well as send to a friend to read. Enjoy and profit!

4. Your free subscription to the e-ret@iler
If you have received this edition of the e-ret@iler by way of someone passing it onto you, you can add your name to the free subscription list by clicking on this link and putting the word "subscribe" in the body or reference line of the e-mail.

5. Contacting Profits+Plus Seminars and Tom Shay
Thank you for inviting us onto your desktop, and taking the time to read our newsletter. We trust you have received some business building ideas from it as we look forward to seeing you again next month.

Get your Profits Plus,


Tom Shay

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(727) 464-2182
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