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January 2012
Volume 13 Issue 2

Article of the Month

Selecting Coaches and Advisors
Tom Shay

The January article was written from several experiences; those I had in our business as well as those of other individuals I have had the pleasure to meet over the past couple of decades.

Every business should not be out there on their own. By that I mean, every business needs multiple individuals they can speak with. More than an accountant or lawyer, there should be individuals that have had experiences that are similar to yours.

In the article I point out that the similar experiences should be that of owning a small business. You could own a grocery store and another individual could own a pet store. You have more in common than you have differences.

The article is written to encourage you to reach out to find others. In your selection process, make sure you are finding someone that is successful. You do not need to be a business owner that is struggling and you find another that is struggling. This is not to be a 'misery loves company' situation.

The process should be one where you can learn from the success of others. Yes, you should have multiple people that you find to be your helpers in the process of improving your business. At the same time, you will be a help to them for their business.

Click on Article of the Month to read this article.

Book of the Month

The Starbucks Experience
by Joseph Michelli

I had always thought I wanted to read this book. Over the years I have watched how a Starbucks near our home operated like an independent coffee shop; several of the managers we had met knew how to help their customers have a great experience. They gave a lot to our community.

A few weeks ago, the pastor at our church said he wanted to introduce me to another member of our church. I was told this person was also a speaker. That person was Joseph Michelli.

Now that I know a famous contemporary business author, I had even more reason to read this book and the one I plan to review for next month.

It is my hope you can read a book and pull the information to use in your business. Just because Starbucks is a chain store coffee shop, does not mean there is nothing for you.

It is a business that is a retailer selling to the same customer as you are. Perhaps their challenge is even greater because the owner is not present in each of their locations.

Let me invite you to enjoy this book.

Click on Book Referral to visit this page on our site.

e-retailer conversations

Hey, we are blogging, tweeting, facebooking and invite your participation.

Visit our e-ret@iler conversations, find the category of interest and post your comments, questions or best practices. You may also go directly to one of our categories by clicking on one of the links below.

Employee Issues
Financial ManagementGeneral DiscussionMerchandising
Sales Techniques
Vendor Issues

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P.O. Box 1577
St. Petersburg, FL
33731 USA
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Business Advisory

January; A time for resolutions?

Rumor has it the weight loss businesses and gyms sign up more new members in January than any other month of the year. I understand the logic in those decisions. However, when I am working with a business that wants to improve I do not understand the decision to wait until a certain point in time to take action.

What is wrong with doing something right now?

So, what could be on the list? We have had many discussions over the past year about aspects of your business. Allow me to put all of it into one brief summary.

There are people that act like managers; others that act like owners, and a select few that perform as entrepreneurs. The entrepreneur is the person that looks for an opportunity in any type of business in any community. This is not being cold hearted. It is the heart that separates the local independent business from some chain store, mass merchant or big box.

The suggestion to start your new year is to consider ways to elevate your efforts so that 2012 rewards you for your efforts.


Remember those gift certificates and gift cards you sold during December? See all those corporate owned stores telling their customers to use those gift cards as soon as possible?

The reason is that a gift card sold in December is not really a sale. It is an exchange of money for a promise to deliver inventory at a later date. When the customer redeems the gift card, the sale is actually registered.

As those stores are all about sales to their stockholders, they want to change that gift card into a sale quickly. For your business, if the customer does not redeem their gift certificate or gift card, you are simply holding onto that cash. You could look at it as an interest free loan to you by the customer.

As with many other aspects of operating a business, your small business does not need to try to do what the big stores do.


8pm eastern, Thursday, January 19, 2012

For the first conference call of 2012, let's take a look at all the opportunities before us. While I will quickly agree with those accusing me of being the optimist for a small business, I do sincerely believe there is a lot of opportunity for the coming year.

Where do I see the opportunity? Let me first say you are not going to find the opportunity in the traditional media. Join me to discuss the opportunities before each of us.

Thursday, January 19 at 8pm eastern. You will get an invitation about four days before the e-ret@iler conversation conference call along with a reminder coming to you on the morning of the call.

Did you miss the opportunity to participate in some of the 2011 conference calls? We have them available for you to download or to listen to from the Profits Plus website. As always, they are free.

E-ret@iler conversations

Internet Tip of The Month

Accounts Receivable Aging Calculator

The December e-retailer discussed your accounts receivable. The reason was that I do not want you to become a 'bank' by providing interest free loans to your customers. The interest free loan is another way of saying an overdue accounts receivable.

This month we take that examination one step further by providing you with a calculator that will help you to see more information about your accounts receivable.

You will learn how 'old', or past due, the money owed to your business is.

Accounts Receivable Aging Calculator

The Power Promoting Idea of the Month

A twist to 'regifting'

Ten years ago, who had ever heard of the expression 'regifting'. Somehow, we have found a way to make a polite way of taking a gift you have received that you do not like and decide to give it to someone else.

Here is an idea of something you can do in the month of January that will be different from what other businesses are doing as well as allow you to show your community you care.

Invite your customers to bring those items to your store to be a part of a unique gift exchange. The customer gives the item to your store and you give the item to an appropriate local charity. In return the customer receives a gift card to your business.

One version of this promotion is that all items have the same value for the gift card they receive. Other versions have been that the business establishes multiple levels of gift cards and the staff of the store decides which level of gift card the customer receives.

You can have a secondary aspect to the promotion by giving prizes for the most unusual items your customer presents to your business.

In the red Power Promoting book, the second promotional book I wrote, this is idea #3.

You can find more ideas like this in our promotions books. You can order your copy by clicking on the link below; each book is only $9.95 plus postage.

Profits Plus Resource Center


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Profits Plus Solutions, Inc.
PO Box 1577
St. Petersburg, Fl 33731
(727) 464-2182
Fax: (727) 898-3179