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  e-ret@iler newsletter
January 2008
Volume 9 Issue 2


Profits_Plus Solutions
Tom Shay Photo
Article of the Month

Making the first impression

Mom always told you that you get only one chance to make a good first impression. Here is our take on making a first impression. Click on Article of the Month to view and read this article.

Book of the Month

Leadership Jazz
Max DePree

This book is for all you music lovers out there. This is an easy read book and compares great leadership to great jazz. This book of the month was suggested by an attendee at a presentation I made, and we do appreciate that tip.

We have more books to suggest for your reading. Click on Book Referral to visit this page on our site.

e-ret@iler Conversations

Visit our e-ret@iler conversations, find the category of interest and post your comments, questions or best practices. You may also go directly to one of our categories by clicking on one of the links below.

  1. Advertising
  2. Employee Issues
  3. Financial Management
  4. General Discussion
  5. Merchandising
  6. Sales Techniques
  7. Vendor Issues


Contact Us

Profits Plus
P.O. Box 1577
St. Petersburg, FL
33731 USA
(727) 464-2182 Voice
(727) 898-3179 Fax

Send Tom an e-mail:
Send our staff an e-mail:

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Business Advisory

Saturday, February 2 is known as Ground Hog Day. It is celebrated in many communities, but none have an event like the folks in Punxsutawney, Pensylvania where they will be celebrating the event for the 122nd time. They will gather at Gobbler's Hill to see what Phil is predicting for the spring weather for 2008.

This is also the basis for an event that could affect your business - Shadow Day. This offshoot of Ground Hog Day is created so that you will invite a student, or students, to come and be a part of your business for a day.

The idea is that the student shadows your work to see if this is something they would like to do as a career. I do know of a business that had great results from this. What started as a part time worker, grew into an individual that became a store manager.

Contacting the local schools, you can get some assistance for counselors, principles, or the business educations teacher. Your likely cost is that you will want to treat the student to lunch. Who knows, you may be dining with your next great employee.

Internet Tip of The Month
'If you lower your price' Calculator

This calculator is created to help you answer an age old question; Will I sell more if I lower the price? While that may be the initial question, the correct question should be, "If I lower my price, will the increased sales produce more profit overall?

After all, we should be more interested in profit than gross revenue. It is profit that counts. This calculator will help you to determine just how many you have to sell at the reduced price so that you are making as much, or more profit.

'If you lower your price' Calculator

The Power Promoting Idea of the Month

To 'regift' or not to 'regift'

The expression, 'regift' means to take a gift you have been given, and give it to someone else when the occasion arises. January is an opportune time for you to put a new twist on it.

Invite your customers to bring in the gifts they have received that they would consider as a regift item. With the gift, you will give that item to a charitable item to an organization such as Salvation Army or Goodwill Industries. In return, you give to the customer that is giving up the item, a gift certificate to your store.

In doing this promotion, you should check with your accountant with regard to the tax advantages for your business.

This idea is #3 from the red Profits Plus Ideas book. You can order your copy by clicking on the link below.

Profits Plus Resource Center

Where's Tom?

January gets us traveling again. No more staying in the office and working on new material. Here is my schedule for the first two months:

January 16 Mexico City
January 27 Indianapolis
January 28 Austin
January 31 Rocky Mount, NC
February 1 Las Vegas
February 3 Orlando
February 7 Indianapolis
February 9 Anaheim, CA
February 20 Atlantic City
February 26 Las Vegas

We are thrilled to announce that we have made an addition to our staff. Carolyn Ramsey was introduced to us by our own Paula Wright, and will be working with meeting planners in the coming year. Thank you, our readers and audiences, for your support and business because this is what has caused us to call Carolyn to join us.

Copyright Notice

Profits Plus Solutions, Inc.
PO Box 1577
St. Petersburg, Fl 33731
(727) 464-2182
Fax: (727) 898-3179