Article of the Month
The article of the month ties in with the story in this month's business advisory. It talks about the techniques we should be using to engage our customers in conversation. Click on Article of the Month to view and read this article.
Book of the Month
The On-Purpose Business
by Kevin McCarthy
This past year a person made this comment during one of my presentations, "After 30 years in the business, I can't be expected to be excited about what I do."
This book will show you how to solve that challenge. Without changing, it will seem like an eternity until you retire. Here is how to put more purpose back in the business.
We have more books to suggest for your reading. Click on Book Referral to visit this page on our site.
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Gina from Plymouth, MN.
By Florida standards it was a cold weekend when we visited Plymouth, Minnesota last October. From the hotel we were staying in, it was a good long walk to the nearby Starbucks. We weren't the only customers, but the staff did say hello as we walked in. There was this one young lady that was very engaging. She not only took the drink order, but she took the extra time to find out about us. She asked questions about the St. Louis Cardinals jacket I was wearing. When she found out we were visiting the area, she went into detail to tell us about the area.
In a humorous way, she told us about the area. She would say, "Don't 'cha know?" And explain that this was one of the many local expressions. Because of her outgoing personality, we made an extra effort to visit the shop several times. It was not so much for the drink as it was for the opportunity to have fun and be entertained by Gina.
Do you have anyone like that working for you? We should all try to be more like this. And if you are in Plymouth, Minnesota please stop by the Starbucks on Campus Drive and ask for Gina.
|Internet Tip of The Month
Return on Investment
If you are going to put some money into some form of investment, surely one of the first questions you will ask is with regard to what the return will be on your investment. Yet, when we have a business, we invest a lot of money in fixtures, inventory, equipment and sometimes a building. But for some reason after we make that initial outlay, we fail to check to see if that money invested in our business is giving us a good return on our money.
Take a look at this calculator to see how your money is working for you. Click on this link to visit this page: Return on Investment
Speaking of getting a good return on investment, as we start the new year there are two positions open in our small business coaching program. This is where you get some great one-on-one coaching with guaranteed results! We take a limited number of coaching clients during the year. If you are ready to take your business to a new level for 2007, download the coaching application and get one of these last two spots.
Small Business Coaching Application
The Power Promoting Idea of the Month
"January Coupon" Sale
It seems that all the world thinks January is one big clearance sale. If this is the situation with your business and you have decided to participate, here is a great way to get rid of a lot of miscellaneous items - those too numerous to mention and too few to list in your advertising. First, create a "January Coupon" table that is in a prominent place in your business. Don't forget to create some appropriate signage for the table. Second, retag all the merchandise you are putting on the "January Coupon" table to full price.
As a customer purchases regular price merchandise from throughout your shop, give them one of your "January coupons", good on their next trip in. The coupon should be for a certain percentage off of the original price of anything on the "January coupon" table. You should expect this will have to be a sizable discount, and you should be glad to get rid of this merchandise that did not move during the Christmas holidays.
This idea is on page 97 of our first Ideas book. When you click on this link, look for the book with the blue cover.
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