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Business
Building Ideas for January from Profits Plus & Tom Shay
January 2003 - Our 38th issue Sent at your request by Profits Plus Seminars & Tom Shay The article of the month on the Profits Plus website: The Legacy of The Family Business e-ret@iler advisory of the month: Celebrate March 29 - Mom and Pop Business Owners Day The January 2003 e-ret@iler contest and the prizes AMP calculator now available! Our Power Promoting Idea of the Month: Clearing out the old stuff Your free subscription to the e-ret@iler Contacting Profits Plus Seminars & Tom Shay => Print this month's e-retailer so you can use it as a plan of action in your business! The Legacy of The Family Business The January article has only been seen by those who have purchased or won a copy of our CD e-book, What does Tom say? It reflects for those of us who have come from multi generation families in business and asks what we are going to do about the next generation. I hope you enjoy it. The title of the article is, "The Legacy of The Family Business". O <= Check here if you plan to use this in your business $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ January 2003 e-ret@iler advisory: Mom and Pop Business Owners Day - March 29 Hallmark Cards may be the master at finding a way to create an event and selling their products as they encourage consumers to participate. Youcan also have an event. Now is the time to begin planning for Saturday, March 29,as it is Mom and Pop Business Owners Day. You can have a customer appreciation day; decorate the store, and do anything else to create excitement. Why would you want to do this? A study by the Retail Marketing Institute shows that 70% of customers will go somewhere else if it is more fun to do business there. Years ago the strategy for getting customers may have like the book title, In Search of Excellence. But today, it is In Search of Entertainment. Make sure your business entertains your customers. O <= Check here if you plan to use this in your business $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ New product from Profits Plus: AMP Calculator Last month we introduced the AMP calculator and offered a special. There was a limit to the number of people who could subscribe at the special price of $25 (AMP calculator is sold for $40 annually on the Profits Plus website. As several people missed the cut off, we are going to offer the $25 special one more time.
Our AMP calculator (which stands for Advertising, Marketing, and Promoting)
is now available as an online service. If you have struggled to develop
an annual plan for your business with regard to these three aspects,
then we have the tool for you! The AMP calculator will guide you through
a series of questions (Do you want to create an advertising budget as a percentage
of gross revenue? How many radio stations will you use? Do you want
to set aside a part of this money for last minute opportunities and
donation advertising?) Think
of giving your customers a great deal as a way to reward them forhaving
done business with you during the past year. |
APRIL 2024
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
"What's your score"? is the name of the April Small Business Advisory. This provides an introduction to our return on investment calculator. It is a great way to understand how well the investment you have in your small business is working for you.
Small Business
We believe Thursday, April 25 is an important annual celebration for small businesses. While the name of the celebration has varied over the years, the focus is for us to take kids to work with us.
This is important for the kids to see what it is we do. They definitely are not going to learn about it in school. Reading the April Small Business News you will see an example from community pharmacists that emphasizes it is up to us as small business owners to introduce kids to what we do.
While titled, "If not price", the April Article of the Month is asking the question about the focus of your small business in attracting and keeping customers.
If there is not something very special about your business, then the only attraction to your businessis that of a low price.
"The plan as you go business plan" is the April book of the month. The author is Tim Berry who has also created software on the same topic.
I do not agree with the concept of "fill in the blank" or "create the plan as you need it" because my experience has been that you do not have as strong as a connection and understanding to your business plan unless you do it yourself and you dedicate the time to create it.
