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Sent at your request by Profits Plus Seminars & Tom Shay
you will read in the January 2001 issue of the e-ret@iler:
Hiring the right employee - proven techniques to improve your hiring
Personnel. Other than inventory, personnel is the largest expenditure a business will have. And just as you can make the wrong decision as your purchase inventory, you can make incorrect decisions about who you hire.
Visit the website this month, via the link above, and you can read our business advisory article of the month.
e-ret@iler advisory of the month - Choice advertising words
Here are a half dozen of the "magic" words they can make your advertising more successful.
Discover - When you discover something, it is an exciting experience. Notice the credit card, magazine, and television network with this name?
You (your) - Remember when a customer shops with you, the key to success is answering the "What is in it for me?" question. When you use this word, and variations of it, you stress the importance of the customer.
Proven - Customers like to know they are not the guinea pig. If they want to take a chance they can go gambling.
New - That which is new is the best.
Secret - Think about the number of seminars you have attended where you have been invited to learn "the secrets of " Anything that is forbidden or guarded is desirable.
Fast - Who wants to wait? Works fast, fast delivery, etc. Why is FedEx such a success?
Next month, we will have some more words to add to this list for you.
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Closing words from Profits Plus Seminars and Tom Shay
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ideas from it as we look forward to seeing you in February.
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