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Profits Plus Solutions for Small Business
Retail Expert speakers Retail Management training seminars

January 2001
Sent at your request by Profits Plus Seminars & Tom Shay

What you will read in the January 2001 issue of the e-ret@iler:
1. A new article on the Profits Plus Seminars website
2. e-ret@iler advisory of the month
3. Your free subscription to the e-ret@iler
4. Contacting Profits Plus Seminars and Tom Shay

1. Hiring the right employee - proven techniques to improve your hiring
Our January article of the month on the Profits Plus website is entitled, "Hiring the right employee".

Personnel. Other than inventory, personnel is the largest expenditure a business will have. And just as you can make the wrong decision as your purchase inventory, you can make incorrect decisions about who you hire.

Visit the website this month, via the link above, and you can read our business advisory article of the month.

2. e-ret@iler advisory of the month - Choice advertising words
Those of you who have heard Tom speak know he believes advertising needs to be much more than just selecting a few items and then picking a price. Advertising is a science. While few will have the opportunity to get the schooling to master this science, we can benefit from the books the masters of advertising have written.

Here are a half dozen of the "magic" words they can make your advertising more successful.

Discover - When you discover something, it is an exciting experience. Notice the credit card, magazine, and television network with this name?

You (your) - Remember when a customer shops with you, the key to success is answering the "What is in it for me?" question. When you use this word, and variations of it, you stress the importance of the customer.

Proven - Customers like to know they are not the guinea pig. If they want to take a chance they can go gambling.

New - That which is new is the best.

Secret - Think about the number of seminars you have attended where you have been invited to learn "the secrets of …" Anything that is forbidden or guarded is desirable.

Fast - Who wants to wait? Works fast, fast delivery, etc. Why is FedEx such a success?

Next month, we will have some more words to add to this list for you.

3. Your free subscription to the e-ret@iler
If you have received this edition of the e-ret@iler by way of someone passing it onto you, you can add your name to the free subscription list by clicking on this link and putting the word "subscribe" in the body or reference line of the e-mail.

4. Closing words from Profits Plus Seminars and Tom Shay
Congratulations! We have reached a New Year and each of you is a bit closer to celebrating another year of being in business. In these most competitive of times in business, may I suggest you take a moment to reflect on your accomplishments and be very proud of your part in the business.

Thank you for inviting us onto your desktop, and taking the time to read our electronic newsletter. We trust you have received some business building ideas from it as we look forward to seeing you in February.

Get your Profits Plus,

Tom Shay

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(727) 464-2182
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