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During his presentations, Tom has often made reference to business management books written by authors other than himself. This list of titles and authors is categorized by subject matter. The ** denotes Tom's favorites.

Business strategy
AGENDA by Michael Hammer **
Becoming Preferred
by Michael Vickers **
Be the Elephant by Steve Kaplan
Blink by Malcolm Gladwell
Blow the Whistle on the Competition
by D. Wendal Attig
Blue Ocean Strategy
by W. Chan Kim and Renee Mauborgne
Break from the Pack
by Oren Harari
Business is a Contact Sport
by Tom Richardson and Augusto Vidaurreta
Competing with the Retail Giants
by Kenneth E. Stone
Defining Markets Defining Moments
by Geoffrey Meridity and Charles Schewe
Firms of Endearment by Raj Sisodia, Jag Sheth and David B. Wolfe
Good to Great by Jim Collins
Hope is not a strategy
by Rick Page
Killing Giants by Stephen Denny
Our Patchwork Nation by Dante Chinni and James Gimpel
Take Care of Your Business or Someone Else Will
by Michael McKinley
The Big Moo
by The Group of 33 **
The On-Purpose Business
by Kevin W. McCarthy

Business succession
Effective Succession Planning by William J. Rothwell
Who's Next Please?
by Fred A. Tillman and Jack Rice

Customer service
180 Ways to Walk the Customer Service Talk by Eric Harvey
Building Customer Loyalty
by Joanna Brandi
Butterfly Customer
by Susan O'Dell and Joan Pajunen
Customer Centric Selling
by Michael T. Bosworth & John R. Holland
Customers for Life
by Carl Sewell and Paul B. Brown
Customer Winback
by Jill Griffin and Michael W. Lowenstein
Dealing with the customer from Hell
by Shaun Belding
How Customers Think
by Geral Zaltman
How to Win Customers and Keep Them for Life
by Michael LeBoeuf
infinite possibility
by Joseph Pine & Kim Korn
Managing Customers as Investments
by Sunil Gupta and Dolald R. Lehmann
Nurturing Customer Relationships by J im Cecil and Eric Rabinowitz
Nuts!
by Kevin and Jackie Freiberg
Outrageous
by T Scott Gross
Raving Fans
by Ken Blanchard and Sheldon Bowles **
Romancing Your Customers
by Sam Allman
Solution Selling
by Michael T. Bosworth **
Treasure Hunt
by Michael J. Silverstein
Welcomer Edge
by Richard Shapiro
What Customers Want
by Anthony W. Ulwick

Management
301 Great Management Ideas by Sara P. Noble
First, Break All the Rules
by Marcus Buckingham and Curt Coffman
Flight of the Buffalo
by James A. Belasco and Ralph C. Stayer
In the Owner's Chair
by Ronald W. Torrence
Leadership Jazz
by Maxx DePree
Millennials Rising
by Neil Howe and William Strauss
Portrait of an Entrepreneur
by Edward Kenneth Loyst
Quality is Free
by Philip B. Crosby
Results
by Gary L. Neilson and Bruce A. Pasternack
The 7 Habits of Highly Effective People
by Stephen R. Covey
The E Myth
by Michael E. Gerber **
The E Myth Manager
by Michael E. Gerber
The Fred Factor
by Mark Sanborn **
The Ice Cream Maker
by Subir Chowdhury
The Magic of Believing
by Claude M. Bristol
The One Minute Manager
by Ken Blanchard and Spencer Johnson
The Power of Simplicity
by Jack Trout
The Process of Excelling
by Roger E. Herman
The Six Sigma Way
by Peter S. Pande, Robert P. Neuman and Roland R. Cavanagh
Tribes - We need you to lead us by Seth Godin
Value Shift by John B Izzo and Pam Withers
What I learned from Sam Walton by Micael Bergdahl

Work the system by Sam Carptenter

Marketing
Anytime, Anywhere by Robert Spector
Big Box Swindle
by Stacy Mitchell
Branded! How Retailer Engage Consumers with Social Media and Mobility by Bernie Brennan and Lori Schafer
Brand Washed
by Martin Lindstrom
Buying In by Rob Walker
buy*ology by Martin Lindstrom
Fish!
by Stephen Lundin, Harry Paul,and John Christensen **
From Mind to Market
by Roger D. Blackwell
Guerrilla Retailing
by Elly Valas, Orvel Ray Wilson and Jay Conrad Levinson
Marketing Warfare
by Al Ries and Jack Trout **
Predatory Marketing
by C. Britt Beemer **
Purple Cow
by Seth Godin
The Discipline of Market Leaders
by Michael Treacy and Fred Wiersema
The Experience Economy
by B. Joseph Pine II and James H. Gilmore **
The Hidden Persudaders
by Vance Packard
The Mom & Pop Store by Robert Spector
The Power of Habit
by Charles Duhigg
The Psychology Influence of Persuasion by Robert B. Cialdini, PhD
The Small-Mart Revolution
by Michael H. Shuman
The Stuff Americans Are Made Of
by Josh Hammond and James Morrison
The Tipping Point
by Malcolm Gladwell
Think Big Act Small
by Jason Jennings
To Catch A Mouse Make A Noise Like A Cheese
by Lewis Kornfeld
What Every Body Is Saying by Joe Navarro and Marvin Karlins
What Women Want by Paco Underhill

Merchandising
1010 Tested Ideas That Move Merchandise by Riched and E.B. Weiss
Call of the Mall
by Paco Underhill **
In-Store Signage & Graphics by Larry Ruderman with Arthur Ruderman

Lifestyle Stores by Martin M. Pegler
Retail Entertainment by Martin M. Pegler
Retail Superstars by George Whalin

Sales skills
Amazing Face Reading by Mac Fulfer, JD
Getting to Yes
by Roger Fisher and William Ury
How to Read a Person Like a Book
by Gerald I. Nierenberg and Henry H. Calero
It's More Than Words by Harry Perdew, PhD
Sell Yourself First by Thomas A. Freese
SPIN Selling
by Neil Rackham
The Power of Face Reading
by Rose Rosetree

Staff management
Coaching for improved work performance by Ferdinand F. Fournies
Drive
by Daniel H. Pink
Getting Employees to Fall In Love With Your Company
by Jim Harris
Generations at Work
by Ron Zemke, Claire Raines and Bob Filipczak
Generational Insight by Cam Marston
Here comes everybody
by Clay Shirky
I Quit, But Forgot to Tell You
by Terri Kabachnick
It's OK to Ask 'Em to Work
by Frank McNair **
Keeping Good People
by Roger E. Herman
Linchpin by Seth Godin
Motivating the "What's in it for me?" Workforce
by Cam Marston **
Nurturing Customer Relationships
by Jim Cecil and Eric Rabinowitz
Please don't just do what I tell you!
by Bob Nelson **
Rethinking the Sales Force
by Neil Rackham and John DeVincentis
The Ambitious Generation
by Barbara Schneider and David Stevenson
The Carrot Principle by Adrian Gostick and Chester Elton
The No Asshole Rule by Robert I. Sutton
The Southwest Airlines Way
by Jody Hoffer Gittell
The Starbucks Experience
by Joseph Michelli
The Entusiastic Employee
by David Sirota, Louis A. Mischkind and Michael Irwin Meltzer
The Zappos Experience
by Joseph Michelli
W*A*Y*M*I*S*H
by Ray Considine and Ted Cohn **
When Generations Collide
by Lynne C. Lancaster and David Stillman
Why Employees Don't Do What They're Supposed To Do And What To Do About It
by Ferdinand F. Fournies
Who Moved my Cheese?
by Spencer Johnson, M.D.

Store design and strategy
Guerrilla Trade Show Selling by Jay Conrad Levinson, Orvel Ray Wilson and Mark Smith
Maximizing Store Impact
by Donna Geary
More Retail Details
by T. J. Reid
New Retail Power & Muscle
by Thomas E. Austin
Retail Details
by T.J. Reid
Retail Success
by George Whalin
Stop talking, start doing retail branding
by John Torella
The Budget Guide to Retail Store Planning & Design
by Jeff Grant
Visual Merchandising - The Business of Merchandise Presentation
by Robert Colborne
Visual Merchandising Presentation and Display
by Linda McKendry
Why People Buy things they don't need
by Pamela N. Danziger
Why We Buy
by Paco Underhill **

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